Just one month into the season, and more than one-million people have engaged with Autumn Glory®apple content on social media. This goes hand-in-hand with the growth of Autumn Glory apple, which is available this year in thousands of retail locations. Online engagements include likes, comments, and shares on Facebook, Instagram, Twitter, and Pinterest. To kick off the 2017 season, Superfresh Growers® sponsored several celebratory events, including an Autumn Glory Harvest Immersion, the Autumn Glory Apple Pie Workshop hosted by feedfeed, and Autumn Glory apple brunch parties in Atlanta and Boston.
On the last few days of harvest, Autumn Glory apple hosted eight influencers on tours of their Yakima Valley orchards and warehouse. The event was the first to kick off the social media awareness campaign. “We wanted to host an event that immersed the blogosphere into our own everyday experience,” said Catherine Gipe-Stewart, Communications Manager. “Influencers had the chance to take sunrise photos, harvest Autumn Glory apples, and experience an Autumn Glory apple-themed dinner.” These eight influencers came from across the United States,and included Café Johnsonia, Everyday Maven, Foolproof Living, Fox & Briar, Millennielle, Nosh and Nourish, PDX Food Love, and Piloncillo y Vainilla.
In November and December, Autumn Glory apple is teaming up with feedfeed on a partnership that includes a giveaway, recipe creation, and Autumn Glory Apple Pie Workshop. The feedfeed is the largest global crowd-sourced digital cooking publication and community that boasts over 2 million Instagram followers throughout their feeds. The feedfeed includes a high engagement rate, and posts featuring Autumn Glory apple content have received more than 5 million impressions so far.
At the Autumn Glory Apple Pie Workshop, Erin Clarkson of Cloudy Kitchenled15influencers demonstrated how to make a herringbone lattice apple slab pie. The event was hosted in the new feedfeed Brooklyn studio, where each influencer created their own mini-pie. The event was designed to encourage engagement on Instagram and Instagram Stories, and included a photo studio for professional photos to be taken throughout the event. Attendees mingled and created while noshing on Autumn Glory apple cheeseboards, Squash and Apple Soup, and the signature cocktail of the evening, Autumn Glory Apple Margaritas created by Jessica Fiorillo of Feed Me Dearly. Over 15 influencers attended the evening workshop, totalling an Instagram audience of over two-million followers.
“Engaging with the social media community is vital to building consumer awareness and engagement with Autumn Glory,” describes Gipe-Stewart. “Influencers have been overjoyed to partner with us to promote an apple that they believe in; one that is crisp, juicy and full of cinnamon and caramel notes.”When talking with Luisa Hammet, MS RD LD,of Peaches to Pearls, she commented how proud she was to host the second annual Atlanta Autumn Glory Brunch Party. She wrote, “Autumn Glory apples taste like nature’s own caramel candy! I’m not even kidding my friends - these are hands down the best apples I have ever tried. I like cutting mine up and dipping them in almond butter for a healthy snack. They also add a lot of flavor to any dish-especially fall dishes!”
The second annual Atlanta Autumn Glory Harvest Brunch was hosted by Hammet, and attended by Atlanta Girl Gang, Darling Down South, Shelby Rae Photographs, and Elizabeth Spencer Davis Blog.
In Boston, Lauren Pariseau of Hunger |Thirst| Play hosted an Autumn Glory themed potluck with a New England touch. She writes, “When you grow up with apple orchards in your backyard you tend to get a little snobby about the crisp, sweet, tart produce. Well, I’m sorry to break the news New England...the Pacific Northwest is here with Autumn Glory apples and they’re getting a front and center spot on our fall inspired table.” She continues, “Firm texture, skin that snaps, and a noisy-in-a-good-way bite is a solid start to winning over New England apple lovers. But the smell and the taste, oh man you guys, pull up a chair and break out your scratch and sniff screens.”