Capitalising on consumer demand for convenience
Fresh cut producer releases new line of ready-to-cook vegetables

Inspired by consumer demand for more convenient, healthy and unique ways to serve fresh vegetable dishes, Eat Smart, a producer of fresh-cut vegetables and salads for the United States and Canada, is launching TimeSavors, a line of ready-to-cook fresh vegetable side dishes. 

The line’s three initial offerings will include Cauliflower Gratin, Cauliflower Fried Rice and Green Bean Sauté and will make it even easier for consumers to prepare and enjoy a restaurant-style side dish.

“Eat Smart is known for its washed & ready-to-eat fresh vegetables, but consumers are looking for faster and more delicious ways to prepare them,” said Anne Byerly, Vice President of Marketing, Apio. “Our new TimeSavors kits take fresh vegetables even further, offering a complete recipe with just five minutes of prep time.” 
Both Cauliflower Fried Rice and Cauliflower Gratin carry an Eat Smart 100% Clean Label, with no artificial colors, flavors or preservatives, and the Green Bean Sauté will be 100% Clean Label next year. 

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Publication date: 11/17/2017

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