The Fresh Connection and Dubacano have formally amalgamated to create a new joint venture company based in Guadalajara, Mexico, going by the name of DubaFresh.
The Fresh Connection, based in Lafayette, CA and Dubacano, based in Guadalajara, MX bring more than 50 years of combined experience in their respective businesses. The purpose of this joint venture was to work directly with growers, packers, and shippers on the export of Mexican fruit and vegetables to The Fresh connection’s existing customer base.
Adrian Vasquez will be leading the sales team that will be managed by both Mario Gallardo of Dubacano and Will Mehrten of The Fresh Connection.
“We are very excited about the opportunities that Dubacano and the country of Mexico bring to the export markets that we focus on” says Will Mehrten, President of The Fresh Connection. “Given the uncertainties with the US and Mexico on economic and trade policies as well as cross border relations, that many growers are looking to build opportunities outside of the US."
"In addition, many of our customers around the world are recognizing that Mexico grows quality produce that will fit the needs of their market. Commodities like avocados, berries, mangoes, grapes, and vegetables all are of interest for us and fit for our customer base perfectly."
"Having a partner like Dubacano who has decades of relationships with growers as well as wholesale operations in Guadalajara and Mexico City means we are able to quickly plug in our world class customer base immediately with growers that have long standing relationships with Dubacano. We are proud to have Dubacano as partners and look forward to an incredible future together."
Javier Gallardo C., of Dubacano adds, “We are confident that this new partnership with TFC will not only expand the doors of Mexico to the world, it will also be an opportunity to contribute our work to the industry and to consumers around the world”
For more information: