HAK gets majority share in German foodeko
HAK wants to strengthen its position in the German market, and increase its sales considerably. To this end, the Dutch company, Neerlands Glorie Groente and Fruit B.V., the holding to which HAK belongs, has acquired a 51% majority interest in the German distributor, foodeko. This company is based in Viersen. The parties involved have not made any of the financial details of the deal, known. The German competition regulatory authority, the Bundeskartellamt, did not lodge any objections to the transaction. The companies know each other well. HAK has been selling its products on the German market via foodeko since 2013. Foodeko also exclusively supplies HAK's products, such as De Ruijter, Morato, and Heinz Sandwich spread to the German retail sector. At the moment, HAK apple sauce, and red cabbage with apple pieces are particularly popular in, especially Northwestern, Germany. In 2016, foodeko realised a turnover of €19 million.
In Germany, HAK is already well-known for its Red Cabbage, and Apple Sauce.
All personnel, as well as foodeko's non HAK-related activities will be taken over. The new joint venture will be known as HAK-Foodeko GmbH. The remaining shares will remain in the hands of General Manager, Jens Wohlrab. He was, after all, one of the company's founders. Both shareholders have ambitious plans. They want to expand activities, and double their turnover in the next five years.
Earlier this year, HAK also took over the Dutch vegetable specialist, Peter van Halder from Den Bosch. This company processes fresh vegetables into ready-made and other products. It then supplies these in bulk packs (500 gr – 5 kg) to professional kitchens at places such as care facilities and restaurant chains. This take-over gives HAK an opportunity to play an even larger role in the strong trend toward plant-based diets. They can also use their new refrigerated product concepts to realise their mission of helping consumers eat tastier, more convenient vegetables and legumes. These new concepts are based on beans, and vegetables.
Publication date: 11/9/2017
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