China: High quality kiwis enter high-end markets
Yuanxing Fruit is a top quality ecologically concerned manufacturer, so for the past few years they have succeeded in promoting all kinds of fruit and vegetable products in overseas markets. As a result they have recently also increased promotions for their ecological top quality "real kiwis" on the Chinese market.
Ecological "real" kiwis
"Real" kiwis in beautiful packaging
These "real" kiwis come from the enterprise Real Group that produces organic kiwis and was founded in Xi'An in the beginning of 2017. Their varieties include Hayward kiwis. The "real" corporation uses improvements for the organic fruit products, they do research and development and develop technical standards and set up enterprises in organic fruit that combine promotion, trade and services. They also own an enormous kiwi plantation in China and are leaders in terms of storage platforms and brand sale networks. Simultaneously Real also invests money and business knowledge in cooling distribution, ecological agricultural trips and other areas.
In order to secure the technological advantage of the plantations, the enterprise not only cooperates with NorthWest agriculture and the Forestry university, the Chinese Academy of Science and other famous Chinese institutions, but they also founded the contemporary kiwi storage and distribution site in Zhouzhi county, together with American, Slovakian and Chinese partners. In addition they also established a sales center and ripening system together with a Chinese collaborator. They've also started a cooperative with SGS.
"Real" kiwis heading for the high-end market
During the promotional period, Yuanxing built up the 'store-in-store' concept through retail stores, where consumers can experience and taste, and even experiment with, the distribution modes of the sales channels. They plan to break into the markets of Beijing, Shanghai, Guangdong and Shenzhen and will mainly focus on high-end supermarkets.
Company Name: Shenzhen Yuanxing Fruit Limited Company
Contact phone number: +86 755 2517 8179
Publication date: 11/9/2017
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