Domex Superfresh Growers® launches new website
Domex Superfresh Growers is inviting visitors to explore its new website at ww.superfreshgrowers.com.
“The website’s eye-catching look and engaging content are designed to educate consumers and retailers about Domex Superfresh Growers world class fruit -- apples, pears, cherries and apricots -- and the company’s programs that are designed to increase fruit consumption and retail sales around the globe,” says Tyler Weinbender, Media Manager who spearheaded the project.
“Our new website checks all the boxes of ‘millennial-proof’ web design,” Weinbender added. “We focused on ease of navigation and self-education, supported by flavorful content, easy mobile access, attractive page layout, and lots of video and motion.”
is loaded with product information, usage ideas and crop updates. It contains interactive tools, such as a unique discovery tool dubbed the Taste-O-Meter, which allows visitors to select an apple variety based on the tartness or sweetness level they prefer. The new site also makes it easy to access Domex Superfresh Growers library of videos, including the popular monthly Orchard Update and many recipes and upcoming crop season reports.
“Our website is a critical tool for conveying information about our products to customers and retail partners,” says Mike Preacher, Director of Marketing. “The number of consumers eating our products around the world is increasing, and this website provides an efficient and fun path for communicating with them. This is another step in continually improving the technologies across our organization, including our orchards, warehouses, offices and electronic properties.”
Domex Superfresh Growers
Publication date: 11/1/2017
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