An impression of the Fresh Center: Satilmis Koymatli (top left), Silke Liersch and her assistant (top right), Johannes Buschhütter (bottom left) and Wilfried Schenk (bottom right)
Many of the sales areas are being run by second or even third generation retailers such as Silke Liersch, daughter of the potato specialist Manfred Liersch, and Johannes Buschhüter, who has taken over the fruit and vegetable trade of his parents together with his brother. On site there are also three Turkish dealerships which are also run by their owners. Not for nothing one of these dealerships is called Elele, which means ‘hand in hand’. However, there is also concern about growth in the future, as Wilfried Schenk - at 73, truly a veteran amongst the many retailers - stresses.
The future not only depends on succession within wholesaler companies, but also on their customers. For this reason, the wholesale market companies are focusing not only on the weekly markets and retail in general, but also on catering and canteen kitchens. Hack: "We put out advertisements in regional magazines and are regularly present at the local fair called ‘Markt Mobil’. It is important to make the people aware that there are weekly markets." The inter-company marketing measures are there to promote the importance of the Fresh Center.
The wholesale market has been located on this particular site since 1981. Since then, together with the private slaughterhouse and the ‘Frisch-Markt’ guild, it has become one of the three pillars of Fresh Center Essen. The cooperation of the wholesalers and the presentation of the Fresh Center to the outside world are the foundation of Essen's success.
Over the years, a point of sale for market and retail equipment was established in the Fresh Center, as well as a central collection point for recyclable and residual materials. Accordingly, Hack is quite hopeful about even more positive developments: "We are heading into the future with a clear conscience."
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For more information:
Frischezentrum Essen GmbH
Geschäftsführer: Rolf Strobel
Lützowstraße 10, 45141 Essen
Phone (0201) 32000 – 10
Publication date: 10/30/2017
Author: Gerben Daalmans