Disney's Star Wars and Marvel icons to help families make healthier choices
The Walt Disney Company has announced the expansion of its popular “Disney Check” to include Marvel and Star Wars icons.
Since launching in 2012, the “Disney Check” featuring Mickey Mouse has helped millions of families make healthier choices by appearing on food, beverages, and recipes that meet Disney Nutrition Guidelines.
Starting this fall, Disney, Star Wars, and Marvel branded icons—will appear on Disney food and drink products.
Disney launched the “Disney Check” in response to parents who said they were looking for a simple, easy way to identify healthier food and beverage choices.
Disney internal research found that 95% of parents say that healthy living is important—while 59% say that nutrition labels are confusing. Parents are looking for a simple, easy way to identify healthier food and beverage choices, and more than 60% say that kid-friendly icons are their most useful resource.
“Disney is committed to creating healthier generations by making healthy living fun and simple,” said Elissa Margolis, senior vice president, Enterprise Social Responsibility. “Parents are looking for positive ways to encourage nutritious eating with their kids, and the expanded Disney Family of Checks puts the full power of the Disney, Star Wars, and Marvel brands to work for families.”
The “Disney Check” has served as a quick and easy way for families to identify food and beverage options that meet the Company’s Nutrition Guideline Criteria. The expansion of the tool to include Star Wars and Marvel will harness the power and popularity of those brands to help more parents and kids find nutritious choices.
“Every day, 25-30% of children and adolescents fail to consume a fruit, and an equal number fail to consume a vegetable,” said Bill Dietz, Director of the Sumner M. Redstone Global Center for Prevention and Wellness at the Milken Institute School of Public Health at The George Washington University.
“Furthermore, parents are confused about what foods constitute a healthy choice. Successful and innovative efforts to help parents and children identify, purchase and consume healthful foods are essential to reduce rates of obesity and other chronic diseases.”
Disney’s Nutrition Guideline Policy is part of The Walt Disney Company’s Healthy Living Commitment. Since the Commitment was introduced ten years ago, Disney claims it has inspired parents and kids to eat more than 8 billion servings of fruits and vegetables.
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Publication date: 10/23/2017
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