Avocado angst - millennials biggest fear

What worries millennials most - never owning a home? Student debt? That your degree was a waste of time? Well no - these are a given and truly unworthy of millennial consternation (we'll think about them later).

The truth is far more stressful. Researchers working with a behavioural psychologist from Goldsmiths, University of London, commissioned by HTC, compared the biggest “first-world” (or trivial) worries, reported today.

Two thousand people were polled, aged 18 to 70, and some of the concerns are truly a sign of the times. While the number one worry 20 years ago was having a happy relationship, now it seems we're all fretting about having to wait in all day for a delivery because there isn’t a specific time-slot (the key is to have an affair with your Amazon delivery person, surely).

The academics also revealed that one in three complained about 'avocado anxiety' - either too hard or overripe - the fruit having become a brunch-must for millennial hipsters. While a third of Londoners feared a repeat of the Great Prosecco Shortage of 2016 - almost twice the proportion of people elsewhere.

It got us asking - what else would send millennials into a blind panic? Read on...

Avocado anxiety!
According to researchers at Goldsmiths, one in three of those polled had a fear their avocado's weren't ripe. Why would Wholefoods even put us through this trauma?

So how can you tell if your avocado is in prime eating condition? Some suggest removing the small brown stem at the top and, if you see green beneath, your avocado isn't past it. Others recommend pressing the fruit and if it is over-ripe, then your finger mark will be imprinted in the skin, if not, breath - you've survived this round.

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Publication date: 10/6/2017


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