Walmart goes for online shopping
A personal shopper is something you might expect at Bergdorf Goodman or a boutique on Madison Avenue.
The customers select their groceries online, and then the shoppers pick the items off the store shelves and deliver them to people when they arrive in the parking lot. Customers never have to step inside the store.
“It’s about saving people time,” Ms. Joseph said as she helped load groceries into the back of a minivan one morning.
Walmart, which is one of the largest food retailers in the United States, sees grocery pickup as a way to marry its e-commerce business with its gigantic network of stores — a goal that has eluded many other retailers. The company started ramping up the service two years ago, and it is now available in about 1,000 of Walmart’s 4,699 stores across the country.
The initiative is the latest salvo in Walmart’s retail battle with Amazon, and the centerpiece of its strategy to gain the upper hand in the pursuit of consumers looking to streamline their food shopping.
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Publication date: 10/6/2017
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