Susan G. Komen Race for the Cure
1,000 pounds of Chilean mandarins given to runners
Over 15,000 supporters, breast cancer survivors and families from Orange County and beyond filled the streets of Fashion Island for the 26th Annual Susan G. Komen Orange County Race for the Cure. Citrus from Chile partnered with Northgate Gonzales Markets and handed out more than 1,000 pounds of Chilean mandarins.
The largest race of its kind in California, and Komen’s largest annual fundraiser, Race for the Cure raises funds for local breast health initiatives, education and research.
The Chilean Citrus Committee was a participating sponsor for Northgate Gonzalez Markets and its Viva La Salud/Health and Wellness program. Northgate Gonzalez Markets, a 42-store chain based in Anaheim, CA, is a leader among the Hispanic population in Southern California and its employees also put together one of the teams participating this year.
“This is peak season for Chilean mandarins, which are available through October,” commented Steve Hattendorf, West Coast merchandiser for the Chilean Citrus Committee. “They are not only a healthy, refreshing snack after a run, but they also pack a powerful punch of vitamin C.”
In addition to passing out fresh mandarins, the committee and Northgate team members also handed out flyers with Chilean citrus health benefits and usage ideas, recipe cards and citrus infuser sport bottles.
The Chilean citrus industry is shipping record volumes of mandarins this year to meet the ever-growing demand from the U.S. market. Export volumes are expected to reach nearly 74,000 tons, a 38% increase over 2016, and a 10% increase over original estimates for this season.
For more information:
Chilean Fresh Fruit Association
Tel: +56 650 654 0777
Publication date: 10/5/2017
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