On September 29th, the promotional alliance for 'Lucky Sun' and 'Lucky Snow' apples set up a general meeting in the North West Agriculture and Forestry University in Yangling city, Shaanxi province. This alliance is the first in China to promote apple varieties and unify cooperations.
Its main responsibilities are to protect the 'Lucky Sun' and 'Lucky Snow' apples and to implement a unified management and standardized market for brand development and other aspects. Moreover, it also has the duty to actively promote and support the businesses active in up and down stream activities of the supply chain for the production of the above mentioned apple varieties. They need to create a coordination between marketing and sales and bring the resources for plant cultivation, product sales and customer services all together.