Vietnam holds "Dragon Fruit Day" in Australia attempting to penetrate market

Nearly 100 kilos of dragon fruit were sold during the Vietnamese Dragon Fruit Day, which was jointly held by the Vietnamese Trade Office and the Embassy of Vietnam in Australia on September 30.

The fruit was sold at 30 AUD (23.89 USD) per kilo due to its high quality and eye-catching appearance.

At the event, Vietnamese Ambassador to Australia Ngo Huong Nam expressed his hope that Australian market entry will help Vietnamese dragon fruit enter a group of fruits earning export value of 1 billion USD.

The move is also a good launch pad for the fruit to go to other fastidious markets worldwide, Nam highlighted.

He said that Australia is a prospective market for the Vietnamese fruit due to its contrasting fruit harvest time with Vietnam.

Vietnam will promote negotiations to ship other fruits to Australia like longan, passion fruit and rambutan, he stressed.


Publication date: 10/2/2017

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