For the fifth year running, Fyffes is fueling the 2017 Marine Corps Marathon in Arlington, VA by donating 30,000 bananas to participants crossing the finish line and encouraging runners to compost their peels in the Fyffes composting bins located in the MCM Finish Festival. In addition to its presence on-site, Fyffes is igniting the running community with the launch of the ‘Fuel with Fyffes’ campaign – an interactive social media initiative spurring marathoners to share training trips to best prepare participants for the 42nd running of “The People’s Marathon.”
“Over the last few years, we have provided Fyffes bananas to all Marine Corps Marathon participants to refuel with the nutrients necessary to recover from a grueling 26.2-mile journey,” said Marion Tabard, VP of marketing for Fyffes North America. “And this year, in addition to race-day replenishment and composting stations, we’re connecting with MCM runners before the race through the ‘Fuel with Fyffes’ campaign to unify and inspire the running community to Discover More ways to reach the finish line!”
During the last five years, Fyffes has provided more than 150,000 bananas to runners crossing the finish line in one of the largest marathons in the world at the MCM. This year, efforts have begun well in advance of the Oct. 22 Marathon day with an interactive pre-race campaign on social media encouraging runners to maximize their MCM experience by sharing marathon-training tips. Runners of all levels of experience are encouraged to join in on the conversation discussing the following topics for each weekly theme:
- Week 1: Discover Your Rhythm: Share your inspirational workout song lists
- Week 2: Discover Your Path: Share insight and recommendations on running trails
- Week 3: Discover Your Stretch: Share your warm-up routines and best practices
- Week 4: Discover Your Speed: Share recommendations for training and race-day shoes
- Week 5: Discover Your Gear: Share recommendations for training and race-day gear
- Week 6: Discover Your Morning: Share training and race-day banana-infused recipes
- Oct. 22: Marine Corps Marathon Day!
Participants will have the opportunity to win marathon-ready prizes that are ideal for runners preparing for the 26.2-mile journey. Runners – experienced and beginners alike – are encouraged to share their tips and recommendations and join the conversation on Fyffes’ Facebook page.
“MCM runners will enjoy fueling up at the finish with a banana from Fyffes,” said Marine Corps Marathon Director Rick Nealis. “It’s a great partnership that brings social media energy before the event and composting efforts to benefit the environment after the run.”
Contact:
Carolina Garcia
Fyffes North America Inc.
Tel: 305-529-1289