"In onions it's a challenge to continue to define yourself in the market. This is why it's an absolute necessity to continue to invest in innovation. As of recently we therefore offer a new variety in packaging. An added advantage is that the advertising opportunities have been expanded," says Rob Smit of Top Shallots.
The new packaging opportunity on the lest
Sweet = pink
We will use the new packaging for sweet onions, red onions and yellow onions. Due to the new advertising opportunities it is also possible to define the products clearly for the consumers in the supermarket. We package our sweet onions with a pink label to emphasise the sweet flavour of this special onions. The new packaging was first presented during the London Produce Show and will soon be on the shelves at various supermarkets."
Rick Hitzerd and Rob Smit during the London Produce Show.
No tears
The sweet onion is originally from South America and has a higher sugar level and lower sulphur level than the regular onions. "This is also an onion that can be bitten into and it won't make you cry when it's being cut. This onion is popular in salads. Compared to the red onion it's a lot less spicy and has a less sharp after taste." At Top Onions the sweet onions are available all year round and are imported from Peru and Spain.
For more information:
Rob Smit
TOP Shallots
T: +31 (0)113 315 080
M: +31 (0) 6 512 074 69
F: +31 (0)113 315 060
rob@topshallots.com
www.topshallots.com