When asked what the actual difference is between Peruvian avocados and Mexican or Chilean avocados, the Director of Purchasing answers the following. "The difference between the products of these countries is actually not that big. The main difference can be found in the timing of the production season. The production season of Peruvian avocados is from April to September. That of Chilean avocados lasts from October until March. Mexican avocados have a longer production season and they can supply the market almost the whole year round, but Mexico exports almost all of its avocados to the American market. For that reason, the Peruvian avocados are the perfect fit to fill the market supply gap. And what's more, the Big Mac avocados we imported this time have further diversified the variety of avocados. They present a new choice to Chinese consumers."
Fruit Day was established in 2009. It is a leading Chinese fresh produce retail enterprise that follows a new model. Products are bought straight from the fields and brought directly to the consumer. The company has its own cold storage facilities and a cold logistics chain. It can efficiently deliver at home the whole year through. With an online APP and an offline store, diversified sales channels fulfil all the needs of clients. Up to June 2016, the Fruit Day online app had over 10 million users and provided services in 86 cities. The story of the avocados is only one of many innovative actions by Fruit Day. In reality, many popular imported fruits on the Chinese market were delivered by Fruit Day. Some examples are the novelty, sanguine oranges, Zespri Big Mac kiwis, American Ruby cheries, Tasmanian cherries, Australian honey oranges and many others.
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