Maciej Milewski: "We aim to reach all of Europe with Merry Berry"
Poland: Milbor launches new blueberry juices
Polish company Milbor recently launched new fruit juices for its range
marketed under the brand Merry Berry. Maciej Milewski points out that
they have been active in the cultivation of blueberries for a very long
time. The story began over 50 years ago, when the family started growing
apples and pears. Since Maciej’s father discovered the huge potential
that lies in blueberries, he decided to introduce the first blueberry
plantation, and the acreage has continuously expanded ever since. Milbor
is currently one of central Poland’s largest blueberry producers, and
it is able to supply the fruit from July to September."
He explains that Milbor is also a supplier to large foreign supermarket chains in the UK, the Netherlands and Russia, as well as Polish wholesalers. “We aim to produce the best fruit and to achieve this we collaborate with specialists from the University of Warsaw. Through this connection, we are familiar with the best practices when it comes to blueberry cultivation and this ensures optimal quality."
The introduction of new juices started in January. "We deliver them all year round," says Maciej. "They are marketed under the brand Merry Berry and are available in three different flavours: 100% blueberry, blueberry/apple and blueberry/chokeberry. They contain 100% fruit from Polish producers and have no added flavouring or colouring. The juices are pasteurised and have thus a one year shelf life. Their sale started just a few months ago and it is working out well. We are currently focused on the Polish market, but already started discussions with distributors from England, the Netherlands, Russia and MENA countries. “Our goal is to reach all of Europe with our delicious natural juices."
Publication date: 4/17/2014
Author: Juan Zea Estellés
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