Canary Islands banana sector threatened
Banana growers association Asprocan does as much as possible to promote the platanos and is looking for other markets. In first instance the association looks at Germany and Belgium. Up to now the export has not as yet started, because it is difficult to convince the supermarkets. The banana sector is of great importance to the Islands and the growers mention that they will not be able to continue in this way for long.
In order to show the importance of this cultivation for the Canary Islands Asprocan
organized a trip for the press of German and Belgium journalists to La Palma. They visited banana growers, a packing factory and water winning stations. According to Sven Tuytens, requested to be the translator by Asprocan, this trip made a deep impression on many. "The survival of the Islands depends on this. If this sector would disappear an enormous unemployment will be the result. This is now already around thirty percent and that is higher than the average on the Spanish mainland. 25,000 jobs are involved. Still more unemployed will be untenable in the long term. It is very important that the bananas keep part of the population in the country. Also for tourists it will be of less interest to visit those when the banana sector disappears. La Palma for instance. The entire society is involved with bananas. What Asprocan wants to achieve is that Europe is serious about this story and that these European bananas are shown on the shelves."