Val Verde, one of the oldest packer/shipper/importers in Texas, and who has affiliations with growers in South Texas and throughout Mexico, is a family-owned business specializing in leafy greens, cabbage, cauliflower, onions and oriental vegetables from Texas. (Its personal farming operation is under El Sabino Family Farms, LLC.) “We started a Texas organics program two years ago and have found that there’s strong demand in that area,” says Schuster.
Cauliflower on display
Though this year, Val Verde’s intent is to focus on its cauliflower program. “We’re the largest cauliflower grower in Texas and this has worked out well for us because there’s nothing like a Texan’s pride in purchasing local Texas-grown product,” says Schuster. “We see the same phenomena with demand for Texas organics and we especially like to grow organic cilantro, kale, Swiss chard, parsley and beets.”
Local products
So along with establishing itself as a cauliflower and organic supplier, Val Verde’s presence at Viva Fresh extends its history as a source of local product. “I’ve personally served as president of the association back when it was called The Texas Citrus and Vegetable Association,” says Schuster. “The Viva Fresh show comes towards the tail end of the Texas shipping season. But the wide attendance of buyers at the show gives us an opportunity to greet old friends and meet new ones to talk about Mexican product and future Texas business.”
For more information:
Frank Schuster
Val Verde Vegetable Co.
Tel: +1-956-994-1310
frank@valverdevegetable.com
http://valverdevegetable.com/