Bologna
Italy: Almaverde Bio opens the first 100% organic greengrocer
This colourful, 150 square metre place is unique and inviting. You can go there for your lunch break and eat salads or fruit salads, but also for a coffee break or to have a juice or a shake.
Besides fruit and vegetables you can find all the range of Almaverde Bio items, such as snacks, sandwiches, Panini and ready meals. There is also a take-away service.
This greengrocer bar is a merge of Almaverde Bio and Camst, a leading Italian company in catering. It mixes skills and experience to give a new opportunity to the consumers who care about health and fitness.
In the picture organic fruit and vegetables sold at the greengrocer Almaverde Bio.
“I think organic food is the ideal segment for those who eat out and the range of our products is suitable for all the current requirements for health and fitness”, Renzo Piraccini, president of Almaverde Bio, says. “Our experience started with the opening of the Greengrocer Almaverde Bio at Mirabilandia last year and it has been giving positive results pushing us to go on this way. This is a step forward to achieve our aim, that is to make organic food available everyday for everybody.”
Pictures above and below: from left Tiberio Rabboni, agriculture councillor of Regione Emilia-Romagna, Concetta Giglio, human resource and budget councillor in Comune di Castenaso, Renzo Piraccini, president of Almaverde Bio, Antonella Pasquariello, marketing and external relation director of Camst and Paolo Pari, director Almaverde Bio.
“We shared the project of Almaverde Bio” Antonella Pasquariello, marketing and external relation director of Camst, declares “and we decided to cooperate with them to get the potentiality of this sector, combining an innovative offer with a well-known brand among consumers.”
Paolo Pari, director of Almaverde Bio, explained why they decided to bring organic food where people go since co-operatives are focused on a healthy offer aimed at a wide public.
The ribbon cutting.
This venture was also appreciated by Tiberio Rabboni, agriculture councillor of Regione Emilia-Romagna, who underlined that this operation is important also to the people at the beginning of the process, the farmers.
The toast.
Other moment of satisfaction for Paolo Pari (on the left) and Renzo Piraccini.
Almaverde Bio Italia is a co-operative company which has 13 partners among the companies of the food sector owning the brand Almaverde Bio. The company started with the aim of creating a policy of brand in the organic sector and offering a complete range of organic food products from fresh to manipulated. Today Almaverde Bio is the leading brand of organic food in Italy. In 2011 its income was over €30.7 million.
The Camst Group has been working in the catering sector studying and promoting combination of products and services which can satisfy customers always being environmentally and people friendly for over 60 years. The Camst Group is undoubtedly the best place to eat out. Its income is €1 billion. It serves 90 million meals a year, in 1,500 places to 250,000 consumers a day.