PhotosAnnouncements
Job offersmore »
- Australia: Account Manager, Third Party Services
- Export Produce Trader - Spain
- Dutch/German Speaking Sales Executive - United Kingdom
- Sales/Project Manager - New Zealand
- Category Manager (fruit), Australia
- International Produce Trader - Spain
- Account manager Climate & Energy - Netherlands
- Account Manager, Salads/ Fruits - W. Europe
- Transport Planner - W. Europe
- Chief Executive - Australia
Specialsmore »
Top 5 - yesterday
Top 5 - last week
Top 5 - last month
Exchange ratesmore »
- USD: 1.2888
- JPY: 131.07
- GBP: 0.85515
- AUD: 1.3302
- BRL: 2.6463
- CAD: 1.3339
- CNY: 7.9055
- NZD: 1.5932
- ZAR: 12.3661
Euro foreign exchange reference rates
Source: ECB
India: Roadside sales to nations first fruit and veg retail chain
Kovai Pazhamudir Nilayam has gone from roadside vending to regional retail star. The name means Orchard of Fruits and the company is the first purely fruit and vegetable retail chain in the country.
While other chains such as Reliance and More have posted large losses (Rs 44 crore for Reliance, Rs 423 crore for Aditya Birla’s More), Kovai says that it posted Rs 3 crore profit on revenues of Rs 150 crore in 2011-2012.
Today, Kovai has expanded to 34 outlets, still owned and operated by the same family that started trading at the roadside in the 1960s.
Saloni Nangia, senior vice president & head, retail & consumer products, Technopak Advisors feels that regional brands like Kovai’s are successful because they understand their customer’s needs better.
Lastaki Advisors Pvt Ltd, an investment banking company says that another reason for their outsized success is because "the promoters have come from a farming community, they know the pulse of the farmers and understand them."
Source: www.business-standard.com
Kovai Pazhamudir Nilayam has gone from roadside vending to regional retail star. The name means Orchard of Fruits and the company is the first purely fruit and vegetable retail chain in the country.
While other chains such as Reliance and More have posted large losses (Rs 44 crore for Reliance, Rs 423 crore for Aditya Birla’s More), Kovai says that it posted Rs 3 crore profit on revenues of Rs 150 crore in 2011-2012.
Today, Kovai has expanded to 34 outlets, still owned and operated by the same family that started trading at the roadside in the 1960s.
Saloni Nangia, senior vice president & head, retail & consumer products, Technopak Advisors feels that regional brands like Kovai’s are successful because they understand their customer’s needs better.
Lastaki Advisors Pvt Ltd, an investment banking company says that another reason for their outsized success is because "the promoters have come from a farming community, they know the pulse of the farmers and understand them."
Source: www.business-standard.com
Publication date: 4/11/2012
email this article
printReceive the daily newsletter in your email for free | Click here
Other news in this sector:
