"We have learned a lot about a leading company working in an environment with figures that are rather difficult to grasp for us. What we have understood, though, is that all markets, even the Chinese one, can be tackled, only if we work as a united front. They appreciate us and know our qualities, maybe even better than we do. But they need volumes that no Italian company can supply on its own. We need to work as a team," explains Consalvo.
Meeting with the embassy representatives. Second from left: Enrico Berti, Chief Secretary of the Economic and Trade Office in Beijing.
Foreign plants enter China only after bilateral agreements for the single species.
Civi gathers almost 99% of Italian nursery businesses, meaning it would be possible to meet Haisheng's expectations. The Chinese group must increase its apple production because it cannot meet domestic demand. At the moment, apple orchards cover an area 40 times larger than that in Trentino Alto-Adige, but of course this is not enough for such a numerous population. During the visit, operators received requests for top fruit, kiwis, blueberries, cherries and citrus fruit.
"We also met the representatives of the Italian embassy, who offered us their help. The Chinese have clear ideas in mind, as well as development programmes and resources. We need to present ourselves as a single unit with rational action plans. We need to start doing what the Dutch have been doing for the past twenty years. That's all."
(In the photo, President Consalvo with the manager for Haiseng Group)
There was also a meeting with the Chinese fruit import-export representatives. In this case too, the need emerged for a direct dialogue between the Chinese representative and a single Italian unit.
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