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Turkey: EU-funded project introduces Malatya apricots to world
The project aims at promoting famous Malatya apricots both in Europe and the world, providing information on its benefits, types, production and by-products
Malatya, the ''apricot capital'' of Turkey is, of course, famous for its apricots. Soon they will be introduced to the world thanks to a European Union funded project initiated by two graduate students through which books, CDs and brochures promoting Malatya's apricot orchards will be sent to Europe, Africa, Asia, Australia and America.
Speaking at a press conference held in Malatya last week, Yusuf Vural, the man behind this venture said the project was a joint effort between himself and his friend Ruziye Tali upon the request of the Malatya governor Halil Ibrahim Dasoz.
“Promoting Malatya Apricot as a Brand” came to life as a result of a 68,000 euros financial fund by the EU, Vural said, “Our project aimed to promote the famous Malatya apricots both in Europe and around the world, providing information on its benefits, types, production, and by-products. We want to expand the existing market abroad. We thus prepared a promotional Web site, a film, a booklet, CDs and brochures in six different languages.”
The prepared materials will be sent to 310 different places in Europe, 20 in Australia, 20 countries in Africa, 30 countries in Asia as well as 220 addresses in 10 countries in North America and 20 countries in South America. The Chamber of commerce, industrial associations, export associations and agriculture-related universities in 126 countries will also receive the materials.
The project is expected to be finalized within 12 months with the support of the Malatya Apricot Foundation and the Malatya Chamber of Commerce.
Source: turkishdailynews.com.tr
The project aims at promoting famous Malatya apricots both in Europe and the world, providing information on its benefits, types, production and by-productsMalatya, the ''apricot capital'' of Turkey is, of course, famous for its apricots. Soon they will be introduced to the world thanks to a European Union funded project initiated by two graduate students through which books, CDs and brochures promoting Malatya's apricot orchards will be sent to Europe, Africa, Asia, Australia and America.
Speaking at a press conference held in Malatya last week, Yusuf Vural, the man behind this venture said the project was a joint effort between himself and his friend Ruziye Tali upon the request of the Malatya governor Halil Ibrahim Dasoz.
“Promoting Malatya Apricot as a Brand” came to life as a result of a 68,000 euros financial fund by the EU, Vural said, “Our project aimed to promote the famous Malatya apricots both in Europe and around the world, providing information on its benefits, types, production, and by-products. We want to expand the existing market abroad. We thus prepared a promotional Web site, a film, a booklet, CDs and brochures in six different languages.”
The prepared materials will be sent to 310 different places in Europe, 20 in Australia, 20 countries in Africa, 30 countries in Asia as well as 220 addresses in 10 countries in North America and 20 countries in South America. The Chamber of commerce, industrial associations, export associations and agriculture-related universities in 126 countries will also receive the materials.
The project is expected to be finalized within 12 months with the support of the Malatya Apricot Foundation and the Malatya Chamber of Commerce.
Source: turkishdailynews.com.tr
Publication date: 10/10/2007
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