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Oxnard avocado producer to open ripening center in Canada
Avocados have long been a mainstay of California cuisine, crowning sushi rolls, slathered between deli sandwiches or crushed with cilantro and chopped onion for chunky guacamole.
But the United States’ northern neighbors have developed an appetite for the creamy-textured fruit, prompting Mission Produce of Oxnard to open its first international ripening plant in Toronto, Canada.
Ripe avocados can sell four times faster than unripe avocados because of shelf appeal, said Ross Wileman, vice president of sales and marketing for Mission Produce.
“We saw the success of regional ripe centers in the U.S. and made a conscientious effort to get the message out to Canadian customers that they were losing sales because the fruit wasn’t in the right condition for the customer,” Wileman said.
Several Canadian grocery retailers expressed interest in partnering with a Toronto-based ripening center, Wileman said, including Loblaws Supermarkets Unlimited in Ontario, Metro Inc. in Quebec and Sobeys Inc. in Nova Scotia.
Source: vcstar.com
Avocados have long been a mainstay of California cuisine, crowning sushi rolls, slathered between deli sandwiches or crushed with cilantro and chopped onion for chunky guacamole.
But the United States’ northern neighbors have developed an appetite for the creamy-textured fruit, prompting Mission Produce of Oxnard to open its first international ripening plant in Toronto, Canada.
Ripe avocados can sell four times faster than unripe avocados because of shelf appeal, said Ross Wileman, vice president of sales and marketing for Mission Produce.
“We saw the success of regional ripe centers in the U.S. and made a conscientious effort to get the message out to Canadian customers that they were losing sales because the fruit wasn’t in the right condition for the customer,” Wileman said.
Several Canadian grocery retailers expressed interest in partnering with a Toronto-based ripening center, Wileman said, including Loblaws Supermarkets Unlimited in Ontario, Metro Inc. in Quebec and Sobeys Inc. in Nova Scotia.
Source: vcstar.com
Publication date: 3/5/2010
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