First Fairtrade certified bananas in Asia



Driven by the commitment to be creators of innovative products and services, Nader & Ebrahim S/O Hassan Philippines., Inc. (NEH) and Fresh Studio Innovations Asia (FSIA) are now pioneering in the development of the first fairtrade certified banana producer in Asia.

As per FLO, Fairtrade is an alternative approach to conventional trade and is based on a partnership between producers and consumers. It has been established to provide means of helping small-scale producers improve their quality of life by providing them with a more profitable and stable trade relationship. It also offers consumers a powerful way to reduce poverty through their every day shopping. (www.fairtrade.net)

In this industry where competition intensifies, NEH & FSIA believes that, key to success and keeping a sustainable market share is through offering differentiated premium products like Fairtrade bananas. This establishes an invaluable image for the company as a socially, economically and environmentally responsible supplier/retailer who supports fair trading contributing to the overall efficiency of the supply chain. The established relationship with the producers also gives the benefit for consistent and long-term access to quality produce.

NEH and FSIA trust that with this initiative, an impact can be made not only to their growers & end consumers but generally to the communities where they operate.



To know more about NEH & FSIA you can visit their websites at: www.nehphil.com and www.freshstudio.biz. If you are interested in becoming a fairtrade banana distributor in Asia you can send email to karla.briones@nehphil.com

Publication date: 11/16/2009

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