India: Now Malihabadi Dussehri would sell with authenticity stickers on them

Even before the mango trees start blossoming this season, the mango growers in the Lucknow Mango Belt are getting active to harvest advantages that the patent could give it. The globally famous variety of Dussehri from the belt got patented under Geogriphical Indication (GI) Act this summer. However, no further steps were taken to cash in on the GI status.

It is likely that from next season, the mangoes from the belt would have registration printed on the cartons and each mango too might have stickers of brand authenticity on them.

“Now our mango variety has attainted the status of a brand and we are looking for ways to add ‘brand’ value to our mangoes in as many ways as possible,” said Insram Ali, president of All IndiaMango Growers Association (AIMGA).

He said that AIMGA and UP government would be meeting the National Horticulture Board (NHB) in Delhi next month to discuss how to implement the GI Act for the advantage of themango from the Lucknow Mango Belt.

It took two years for the association and UP government to get GI registration for the Dussehri mangoes. The National Horticulture Board (NHB) got the Dussehri registered under the Geographical Indication (GI) Act with the GI Registrar. The registration was done for better marketing and visibility in the international market. NHB argued hard before a GI committee for registration to the variety.




Source: topnews.in

Publication date: 11/4/2009

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