US: Freshway Foods Launches New Web Site to Reinforce Commitment to Progressive Business Practices

The newly redesigned Web site of Freshway Foods went live this week.  Freshway Foods aims to use this digital tool to maximize and improve marketing communications with both current and targeted retail and foodservice customers in their distribution area east of the Mississippi River.  The new Web site features expanded content and a new navigation while incorporating vibrant product photography and updated sales tools.

"Our goal has been to better represent our progressive business practices, expanded product line and extensive value to the customer by updating our brand and making sure that all our communication tools were a direct reflection of our commitment to excellence.  Our new brand image was introduced at the PMA Foodservice Conference & Exposition this last July, and has culminated with the unveiling of our new Web site,” says Dan Purdy, Freshway Foods Vice President of Sales & Marketing.
Among the highlights of Freshway Foods’ new Web site is a dymanic ad space on the homepage to keep visitors quickly informed of current promotions and product updates.  The site also features a print ready market report and a number of printable product sheets to provide easy access to detailed product information.  In addition to information on Freshway Foods’ products and services, the new Web site also features content on the company’s food safety story, sustainability practices and logistics subsidiary, Freshway Logistics.

For more information visit: www.freshwayfoods.com

Publication date: 11/3/2009

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