All producers and exporters electronically enabled in one nationwide action
NL: eFresh.com answers to cry for help from growers in Tanzania

When Ms. Jacqueline Mkindi, Executive Director of the Tanzania Horticultural Association (TAHA), expressed her serious concern about the survival of many flower and vegetable exporters and the jobs of 20,000 farm workers in Tanzania, eFresh.com management acted quickly to provide the commercial assistance needed.

eFresh.com offered all horticultural exporters in the entire country of Tanzania 6 months free access to its international trading platform to tackle the significant decrease in Tanzanian exports. The drop in demand for flowers (mainly roses) and green vegetables from Tanzania comes amidst the world economic crunch as customers in the world market have now changed their priorities in consumption. Mkindi explained that the price of Tanzania flowers had gone down some 40 to 50 per cent while that of green vegetables had dropped by 25 to 30 per cent.

Mr. Dave Boselie, director of GET Foundation, was in Tanzania at the time and called Ms Mkindi immediately to tell her the good news. Ms. Mkindi was thrilled with the offer, as the eFresh.com platform provides immediate and direct trade opportunities for her growers and they can start trading as soon as tomorrow. Mr. Boselie pointed out that eFresh.com is the world’s largest trading platform in the fresh industry and flower buyers are keen to trade through eFresh.com as the platform does not charge any commission, and trade is unlimited and direct.

Today Hans Robben - CEO of eFresh.com - called Ms. Mkindi to confirm the offer.

Mr Robben: “we wanted to demonstrate what it means for a country to have its entire agriculture producers/exporters capable to trade electronically with international buyers around the world. With eFresh.com there are no barriers left for Tanzania producers/exporters to increase their sales. We hope to have set a good example and advice other countries to follow.”

Ms. Mkindi: “Market identification and diversification is vital at this time when  growers are crippled with the impact of the global economic crisis in developing countries. The support from eFresh.com to growers in Tanzania comes at the right time, when the industry needs it most. We are therefore very grateful with the offer by eFresh.com  and TAHA hopes that growers here who are badly hit by the global economic downturn will tap this market opportunity which has just come on a silver plate. TAHA expresses its sincere appreciation to GET Group for this incredible support”

eFresh.com is the global information trading and transaction platform for the fresh produce industry and allows direct trade between any buyer and producer anywhere in the world.

eFresh.com provides real time trading data and does not charge commission but is membership based.

The eFresh.com portal is a service of the GET group, and services are provided in 201 countries.

GET Holding NV and GET Foundation are based in Zaandijk The Netherlands and employ a total of 95 people.

Contact:
Tel: +31-88-2002280
info@efresh.com

 

Publication date: 6/17/2009

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