Kiwi berry newest fruit variety from Belgian soil
Fruit- and vegetable auction house Profruco and the department of bio-sciences of the Hogeschool Gent have been successful in optimising the growth conditions to cultivate a kiwi berry variety in our country. The kiwi berry of the Actinidia arguta is a small kiwi, about the size of a grape. In contrast with the "normal" kiwi, the kiwi berry has a thin hairless skin and the fruit can be eaten in its entirity, just as a berry or a grape. As far as food value and taste are concerned the sweet kiwi berry is as good as the normal kiwi.

It is noteworthy that the Belgian kiwi berries grow so well in our moderate climate.
Change of food makes one hungry. In a society in which consumers are used to be surprised it is important to introduce new products to the market on a regular basis. Fruitgrowers have also understood this. In addition the kiwi berry is very interesting to strawberry- and other soft fruit growers, who complain bitterly about high energy costs for hothouse cultivation. Thanks to open air cultivation kiwi berries, which are in the same way as strawberries a soft kind of fruit, can be an interesting additional culture and niche product. "Profruco plays an important role as co-operative by thinking about diversification and extension of the assortment. We are convinced that the kiwi berry offers a unique opportunity for fruit growers to arrive at a perfect remunerative product combination" as per Koen Torfs, general director Profruce.

Open to everybody
The commercial production of kiwi berries is rather new. Estates of 40HA are no exception in the United States and New Zealand. Smaller commercial estates are in Chile, France, Germany, Switzerland, Italy and Japan. Profruco uses open varieties in Belgium, which are available to everybody. Growers do not need to pay to utilise this new fruit variety.
"We are very proud of this first for the Belgian fruit culture, which will offer to both the consumer and the grower a lot of advantages. Thanks to the very good co-operation between the Hogeschool Gent, the provincial council of East-Flanders and co-operative auction house Frofruco Belgium now has a fruit variety with a high
The first crop of Belgian kiwi berries will be in the shops next year.
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Publication date: 9/30/2008
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