PhotosThe true story of the Italian square watermelon
Some days ago, FreshPlaza Italy published some photos which were found on the online edition of the Italian newspaper La Repubblica (see related article) and which was showing the production of square watermelons. Yesterday, the inventor, Mr. Franco Feroldi (in the picture) from Casalmaggiore (near Cremona - Lombardy region) has contacted us to tell us his story.
"All started in 1995 - Franco says - I was riding my car with a watermelon in the trunck. The road was curved and when I stopped I found the watermelon was broken in two. That was the moment I've got the idea to create a square one. First experiments went on until 1997, when I succeeded in the creation of the first square watermelon. So I showed it to my - until that moment sceptical - friends and, unexpectedly, I became a legend. All the Italian media ran to see my invention and my fame was quickly spread worldwide".
"In the 2001 summer, Japaneses launched their - very pretty ones, I admit - square watermelons, presenting them as an invention of their own. I declared it was not a Japanese invention, but I soon realized that my request to patent the square watermelons was rejected by the Italian bureaucracy in 2000 because of - so was said - a "lack of inventive activity" (!)".
"Nowadays, I am still producing my square and triangular watermelons and I am trying new shapes as well. I have worked hard to improve this technique and the last results are very good. I hope someone could be interested in my products. Moreover, I am trying to let these watermelon become a part of the gastronomical specialties of the area near Cremona, in order to further valorize them".
Contacts:
Franco Feroldi
Phone: +39 (0)375 41670
Mob.: +39 338 4740492
E-mail: anguriedifranco@libero.it
Franco's square and triangular watermelons in 1997
Some days ago, FreshPlaza Italy published some photos which were found on the online edition of the Italian newspaper La Repubblica (see related article) and which was showing the production of square watermelons. Yesterday, the inventor, Mr. Franco Feroldi (in the picture) from Casalmaggiore (near Cremona - Lombardy region) has contacted us to tell us his story."All started in 1995 - Franco says - I was riding my car with a watermelon in the trunck. The road was curved and when I stopped I found the watermelon was broken in two. That was the moment I've got the idea to create a square one. First experiments went on until 1997, when I succeeded in the creation of the first square watermelon. So I showed it to my - until that moment sceptical - friends and, unexpectedly, I became a legend. All the Italian media ran to see my invention and my fame was quickly spread worldwide".
"In the 2001 summer, Japaneses launched their - very pretty ones, I admit - square watermelons, presenting them as an invention of their own. I declared it was not a Japanese invention, but I soon realized that my request to patent the square watermelons was rejected by the Italian bureaucracy in 2000 because of - so was said - a "lack of inventive activity" (!)".
"Nowadays, I am still producing my square and triangular watermelons and I am trying new shapes as well. I have worked hard to improve this technique and the last results are very good. I hope someone could be interested in my products. Moreover, I am trying to let these watermelon become a part of the gastronomical specialties of the area near Cremona, in order to further valorize them".
Contacts:
Franco Feroldi
Phone: +39 (0)375 41670
Mob.: +39 338 4740492
E-mail: anguriedifranco@libero.it
Franco's square and triangular watermelons in 1997
Publication date: 7/22/2008
Author: Rossella Gigli
Copyright: www.freshplaza.com
respond to this article
printReceive the daily newsletter in your email for free | Click here
Other news in this sector:
Comments:
I HAVE LAND FOR GROWING WATER MELON I WANT TECNOLEGY AND ONE PARTENER FOR SUPLYING SQUER WATER MELON
naser jahangiri, DUBAI, UAE
(email) - 6/29/2009 5:34:54 AM
Leave a comment:
Announcements
Job offersmore »
- Grower/Procurement Manager - US (MI)
- Downstream Specialist based in The Netherlands or Germany
- Agronomist International - Europe
- Technologist west midlands - £30-40k
- Qualified Grower - Canada
- Quality Manager - 2598L
- Sales Manager/ Director - 2609SM
- Innocent- Ingredients Technologist - 2499D
- Procurement Manager- Pineapples 2426SM
- Account Technologist- 2639L
Specialsmore »
Recent commentsmore »
- Mozafati / Bam Dates exporter Badr Day Co. prepares for next season (2)
- Kenya starts greenhouse tomato farming (58)
- US: Light brown apple moth rears its hazardous head again (1)
- South Africa: grape harvest runs slowly (1)
- EU: Banana producers turn to regional markets (1)
- Plan for national nutrition month with fruit and veggies-more matters (1)
- New Zealand work permit scheme for fruit pickers changed (3)
- India: Apeda’s TraceNet to keep track of origins of organic foods (1)
- Hoogendoorn: 40 years reaching an optimum climate in greenhouses (1)
- AU: Smaller apple crop from Queensland (1)
Top 5 - yesterday
- Record participation at the fresh produce trade summit in Berlin
- Fewer than 1% of U.S. farms are organic, USDA says
- South Africa: Local citrus exports are growing, but producers left with sour deal
- Razymo RZ has grown to become a standard for tomato cultivation in South Europe
- US: Black garlic goes mainstream
Top 5 - last week
- Record participation at the fresh produce trade summit in Berlin
- Israel: Extended shelf life for fresh cut fruits and vegetables
- Growing healthy fruits and vegetables using organic gardening tips
- Research proves longer shelf life with PeakFresh packaging
- Mastronardi Produce/SUNSET First to Receive Non-GMO Project Certification
Top 5 - last month
- US: Dramatically Extend the Shelf Life of Fresh Fruits and Vegetables
- Holland: Only greenhouse in Rundedal collapses
- Panama exports square watermelons to Europe
- Ireland: Cold weather destroys €15m worth of potatoes
- International strategic alliance for world-class fruit packing facility in South Africa
Remaining news more »
- Iran Starts Higher Uranium Enrichment - Voice of America
- Euro MPs back new European Commission - BBC News
- Jobs bill: A chance for bipartisanship or election strategy? - CNN
- Yanukovich leads as final ballots are counted in Ukraine - CNN International
- Arrested Sri Lankan opposition leader being treated 'like an animal' - Times Online
- India puts GM food farming on hold - Times Online
- Michelle Obama: 'Let's Move' Initiative Battles Childhood Obesity - ABC News
- Fierce Iraq war opponent Rep. John Murtha dies - San Francisco Chronicle
- Bob Ainsworth warns of difficulties faced by Afghans - BBC News
- Granholm: Carp battle is urgent - Detroit Free Press
Source: Google News
Economic newsmore »
- ECB Chief Cuts Short Trip to Attend Summit on Debt Crisis - New York Times
- Toyota recall: Your comments - BBC News
- The Coca-Cola Company Reports 2009 Fourth Quarter and Full Year Results - MarketWatch
- Tysabri Boosts Biogen Earnings - Wall Street Journal
- IAC/Interactive Swings To 4Q Loss On Write-Downs; Tops Views - Wall Street Journal
- GM Europe Seeks Loans, Sets Out Turnaround Plan - Wall Street Journal
- NYSE Euronext Reports 4Q Profit On Cost Cuts - Wall Street Journal
Source: Google News
Exchange ratesmore »
- USD: 1.3760
- JPY: 123.40
- GBP: 0.88040
- AUD: 1.5729
- BRL: 2.5549
- CAD: 1.4680
- CNY: 9.3935
- NZD: 1.9877
- ZAR: 10.5992
Euro foreign exchange reference rates
Source: ECB
- USD: 1.3760
- JPY: 123.40
- GBP: 0.88040
- AUD: 1.5729
- BRL: 2.5549
- CAD: 1.4680
- CNY: 9.3935
- NZD: 1.9877
- ZAR: 10.5992
Euro foreign exchange reference rates
Source: ECB
