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PIÑATA! hits the market with Sesame Street and Elmo
For the first time ever Stemilt Growers’ exclusive apple variety, PIÑATA!, hit the market featuring the colorful faces of Sesame Street’s Elmo and Abby Cadabby. Stemilt has the exclusive rights in controlling the growing, packing and marketing of this apple variety, which is available from November to mid-April each year. According to marketing director Roger Pepperl, the PIÑATA! does remarkably well in storage which increases both the quality of the fruit and the length of time it is available in stores.
Entering its third year on the market, PIÑATA! has quickly gained the attention of retailers and consumers alike with a sweet-tart flavor that creates “a surprise for your taste buds.” This year PIÑATA! also features innovative packaging with always recognizable Sesame Street characters.
“The entire PIÑATA! unistack display box has been gaining huge momentum among retailers,” said Pepperl. “It is designed to go through their distribution channels smoothly, is easy to set up, and bright and attractive to catch the attention of shoppers.”
Produce managers and staff simply remove the carton lid to create a base for the display, and then place two euro footprint boxes packed with PIÑATA!® apples atop the base, making a three-tiered display.
On the exterior of the box, Elmo and Abby Cadabby promote the delicious fruit to families. The beloved furry characters and catchphrase “tastes like a party of flavor in your mouth” help get kids and parents excited about eating PIÑATA! apples, Pepperl said.
The PIÑATA! unistack display box received a Produce Marketing Association Impact Award in October 2007 for it’s merchandising design and logistical flexibility.
Stemilt teamed up with Sesame Workshop, the creators of Sesame Street, to encourage children and their families to eat healthy fruits like PIÑATA!® apples. Sesame’s Healthy Habits for Life program, which began in 2004, promotes health, nutrition, physical activity, and education to preschoolers and their caregivers.
“We are thrilled to continue working with tremendous and long-term partners like Stemilt to promote fresh fruit consumption,” said Maura Regan, Sesame Workshop’s Vice President and General Manager of Global Licensing. “The child friendly packaging, featuring Abby for the very first time, makes eating healthy fun.”
PIÑATA! is a cross between Golden Delicious, Cox’s Orange Pippin and the Duchess of Oldenburg varieties. It was bred in Germany and has won out in several taste tests against other varietal apples. Stemilt is also currently shipping organic PIÑATA! apples through the Artisan Organics label, Pepperl said.
Contact:
Roger Pepperl
Marketing Director
Stemilt Growers Inc.
Email
Tel: (509) 662-9662 x212
For the first time ever Stemilt Growers’ exclusive apple variety, PIÑATA!, hit the market featuring the colorful faces of Sesame Street’s Elmo and Abby Cadabby. Stemilt has the exclusive rights in controlling the growing, packing and marketing of this apple variety, which is available from November to mid-April each year. According to marketing director Roger Pepperl, the PIÑATA! does remarkably well in storage which increases both the quality of the fruit and the length of time it is available in stores. Entering its third year on the market, PIÑATA! has quickly gained the attention of retailers and consumers alike with a sweet-tart flavor that creates “a surprise for your taste buds.” This year PIÑATA! also features innovative packaging with always recognizable Sesame Street characters.
“The entire PIÑATA! unistack display box has been gaining huge momentum among retailers,” said Pepperl. “It is designed to go through their distribution channels smoothly, is easy to set up, and bright and attractive to catch the attention of shoppers.”
Produce managers and staff simply remove the carton lid to create a base for the display, and then place two euro footprint boxes packed with PIÑATA!® apples atop the base, making a three-tiered display.
On the exterior of the box, Elmo and Abby Cadabby promote the delicious fruit to families. The beloved furry characters and catchphrase “tastes like a party of flavor in your mouth” help get kids and parents excited about eating PIÑATA! apples, Pepperl said.
The PIÑATA! unistack display box received a Produce Marketing Association Impact Award in October 2007 for it’s merchandising design and logistical flexibility.
Stemilt teamed up with Sesame Workshop, the creators of Sesame Street, to encourage children and their families to eat healthy fruits like PIÑATA!® apples. Sesame’s Healthy Habits for Life program, which began in 2004, promotes health, nutrition, physical activity, and education to preschoolers and their caregivers.
“We are thrilled to continue working with tremendous and long-term partners like Stemilt to promote fresh fruit consumption,” said Maura Regan, Sesame Workshop’s Vice President and General Manager of Global Licensing. “The child friendly packaging, featuring Abby for the very first time, makes eating healthy fun.”
PIÑATA! is a cross between Golden Delicious, Cox’s Orange Pippin and the Duchess of Oldenburg varieties. It was bred in Germany and has won out in several taste tests against other varietal apples. Stemilt is also currently shipping organic PIÑATA! apples through the Artisan Organics label, Pepperl said.
Contact:
Roger Pepperl
Marketing Director
Stemilt Growers Inc.
Tel: (509) 662-9662 x212
Publication date: 2/4/2008
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