Photos
Announcements
Job offersmore »
- Experienced Greenhouse Tomato Grower - Australia
- Business Manager, Green Grocer - Australia
- International Sales Executive (ISE0710) - UK
- Trader - Holland
- Trader - Spain
- Salesman - Poland
- Operations Manager - Netherlands
- Glasshouse Crop Specialist - Canada
- Market Intelligence Analyst - UK
- Responsable commercial export - France
Specialsmore »
Recent commentsmore »
- New Zealand work permit scheme for fruit pickers changed (90)
- Jamaica: Small-scale agriculture goes high-tech (1)
- Further Inventions for a progressive World…. (1)
- ZESPRI releases final numbers for new variety uptake (1)
- Kroger Board of Directors declares quarterly dividend (1)
- Kyle Mathison crowned Cherry King (1)
- India: Chilli farmers get weather-based insurance claims in AP (2)
- Chile may raise rates most in nine years, BCI says (1)
- Duda Farms Fresh Foods expands fresh-cut operations in Oxnard, CA (1)
- US: High tunnels are becoming mainstays (1)
Top 5 - yesterday
- No news was published yesterday.
Top 5 - last week
Top 5 - last month
Other news more »
- With ruling, battle over Arizona immigration law enters new phase - Christian Science Monitor
- Gulf cleanup will change once oil stops for good - The Associated Press
- Hands On with the New Amazon Kindle - PC Magazine
- Obama shares ups, downs on 'The View' - CNN
- Will Charlie Rangel Make a Last-Minute Deal? - New York Magazine
- French mother charged with killing eight of her babies - Telegraph.co.uk
- Survivor of Mont. bear attack says she played dead - The Associated Press
- Second missing sailor in Afghanistan is found dead - Washington Post
- Rain dampens rescue efforts in Pakistani plane crash as nation mourns - Xinhua
- 4 Killed As US Military Cargo Plane Crashes In Alaska - RTT News
Source: Google News
Exchange ratesmore »
- USD: 1.3069
- JPY: 113.64
- GBP: 0.83670
- AUD: 1.4500
- BRL: 2.3042
- CAD: 1.3504
- CNY: 8.8557
- NZD: 1.7996
- ZAR: 9.5650
Euro foreign exchange reference rates
Source: ECB
Poupart unveils new corporate image
Poupart Ltd, one of the UK’s leading fresh produce companies, has today announced new branding for two of its four divisions, Poupart Citrus and Poupart Imports, as well as a new corporate identity for the Group as a whole.
Established in 1895, the Poupart Group has been managed by the Olins, a well-known third generation fruit trading family, since the late 1980’s. Today’s re-branding is the first change since 1988 and will appear on all external and internal communications for the two divisions and the Group. The Poupart Ltd website at www.poupart.co.uk will reflect the changes by mid summer.
Laurence Olins, Chairman, says, “The roll-out of the new logos marks an exciting time for Poupart Ltd. As a company, we make great efforts to move with the times and now our corporate and group identities are as well.”
The Poupart Group is comprised of four specific trading divisions, two of which will remain unchanged. These are BerryWorld, supplying soft-fruit, and OrchardWorld, which supplies top-fruit.
Poupart Citrus which supplies citrus fruit direct to the multiples. Its new stationery will feature the image of orange or lemon skins on the reverse with Poupart sticker overprinted with clear gloss varnish.
Poupart Imports which concentrates on supplying the general trade with an extensive fresh produce range. The new logo highlights the company’s heritage and is a simple yet striking look that overlays a new gold with the company’s strong red, and;
The Poupart Group logo which is now a leaf-effect ‘O‘ printed in a clear gloss varnish over the Poupart red.
The new logos were designed by London based Campbell Hay Associates. Elly Campbell, Partner, says, “We were thrilled to be invited by Poupart Ltd to create new logos for two of their brands and the overall Group. Their strong heritage and forward vision gave us plenty to work with.”
Poupart Ltd, one of the UK’s leading fresh produce companies, has today announced new branding for two of its four divisions, Poupart Citrus and Poupart Imports, as well as a new corporate identity for the Group as a whole.Established in 1895, the Poupart Group has been managed by the Olins, a well-known third generation fruit trading family, since the late 1980’s. Today’s re-branding is the first change since 1988 and will appear on all external and internal communications for the two divisions and the Group. The Poupart Ltd website at www.poupart.co.uk will reflect the changes by mid summer.
Laurence Olins, Chairman, says, “The roll-out of the new logos marks an exciting time for Poupart Ltd. As a company, we make great efforts to move with the times and now our corporate and group identities are as well.”The Poupart Group is comprised of four specific trading divisions, two of which will remain unchanged. These are BerryWorld, supplying soft-fruit, and OrchardWorld, which supplies top-fruit.
Those which have new identities are:
Poupart Citrus which supplies citrus fruit direct to the multiples. Its new stationery will feature the image of orange or lemon skins on the reverse with Poupart sticker overprinted with clear gloss varnish.Poupart Imports which concentrates on supplying the general trade with an extensive fresh produce range. The new logo highlights the company’s heritage and is a simple yet striking look that overlays a new gold with the company’s strong red, and;
The Poupart Group logo which is now a leaf-effect ‘O‘ printed in a clear gloss varnish over the Poupart red.
The new logos were designed by London based Campbell Hay Associates. Elly Campbell, Partner, says, “We were thrilled to be invited by Poupart Ltd to create new logos for two of their brands and the overall Group. Their strong heritage and forward vision gave us plenty to work with.”
Publication date: 5/16/2007
respond to this article
email this article
printReceive the daily newsletter in your email for free | Click here
Other news in this sector:
Leave a comment:
|
|
|
|
|
|
|
|
|
|