New campaign shows the wide range of EDEKA’s favorable own brand
Centerpiece of the campaign is a new commercial, which can be seen on all major TV channels, on www.edeka.de and social media. In 15 seconds a customer in the EDEKA supermarket is surprised by the wide range of products of the own EDEKA brand.
The online EDEKA cooking channel is a part of the campaign and presents nice recipes, such as salad with salmon or cereal cupcakes, with ingredients for fewer than 5 Euro. And posters, televisions and shelf labels ensure a high visibility in the stores.
The WWF Panda is present in the stores too; he informs the customers that sustainable products don’t have to cost a fortune. And at the EDEKA website, www.edeka.de the WWF Panda presents several messages about the sustainability of the own EDEKA brands.
Source: www.edeka-verbund.de