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Italy: Dutch tomato and pepper season at Cherry Passion

"In late April-early May we started importing Dutch red vine tomatoes and California peppers once again. Volumes are good and the produce is destined mainly to Northern Italy," explained Stefano Pezzo, sales manager for Cherry Passion Srl, an import-export firm located in Verona. 


"Cuori Rossi" vine tomatoes are one of Cherry Passion's main products, which also distributed the produce under the Dutch VDN brand.

The imported tomato season will continue until late October. The quality is excellent and prices hover around €1 and €1.15/kg. Stefano explained that, usually, prices are quite high in April, May and June and decrease in summer to rise again towards the end of the season.



As regards California peppers, Cherry Passion sells both yellow and red ones, "though there is not much difference in price, just like in other European countries. Italian supermarkets tend to sell them at the same price, especially since consumers usually do not buy only one colour."

Generally though, prices in the pepper market can vary quickly.


Stefano Pezzo.

Cherry Passion also sells Iceberg lettuce and endive. "We will start with the Iceberg soon, with a peak between June and August, whereas we sell endive throughout the year. Unfortunately endive is not very popular in Italy, many do not know it should be cooked like a pepper - cut in four and grilled or baked in the oven."

For further information:
Stefano Pezzo - Director
Cherry Passion Srl
V.le del Lavoro, 54
37036 San Martino Buon Albergo (VR)
Tel.: (+39) 045 8781138
Fax: (+39) 045 8795266
Email: info@cherrypassion.com
Web: www.cherrypassion.com

Author: Rossella Gigli
Copyright: www.freshplaza.it