'Rich banana' is a brand launched by the Indian fruit exporter IG International for both the domestic and the export market to cater to customers who are looking for top quality fruit. Director Tarun Aurora explains that “Currently we have ripening facilities for Rich Banana in Delhi, Jaipur and Mumbai. The variety used is the Robusta, which is sourced from Solapur, Maharashtra.”
The idea behind the 'Rich banana' brand is to offer a product that is not only rich in terms of nutritional content, but also in quality, and at the most reasonable price. Tarun Aurora assures that “The campaign involves a lot of promotions in supermarkets targeted at domestic consumers, in which we portray the Rich Banana as the best quality banana.”
As for the fruit’s presentation, “We are packing 4, 5 and 6 hands in 13 kg boxes and 7, 8 and 9 in 7kg boxes for export. For the domestic market we are packing 20 kg in crates and 16 kg in corrugated boxes. We are very flexible and are ready to access any market with suitable customers,” explains Tarun Aurora.
Regarding future plans, IG International aims to be able to supply the fruit all year round with consistent prices. “We work directly with growers and are investing plenty of time and money to make the project a success. Our plan is to cultivate our own 10,000 acres in three years from now,” concludes Tarun Aurora.
For more information:
Tarun Arora
IGInternational
Tel: +91-22-66272000
Mob: +91-9819248884
Fax: +91-22-66272084
tarunarora@iginternational.net
www.iginternational.net