Domex Superfresh Growers® Launches Social Sweepstakes

Domex Superfresh Growers®, a global leader in the growing and shipping of fresh apples, pears, cherries and apricots, continues to provide retailers with innovative tools to connect with consumers with the launch of a new social media and in-store promotion called “Share Your Perfect Pear” sweepstakes.

Domex Superfresh Growers will offer retailers a suite of in-store and online partnership opportunities including ready-to-post social content, turn-key POS materials and co-branded #EatPears Twitter parties.

“Domex Superfresh Growers is focused on creating more meaningful consumer connections and building a more powerful social partnership with our retail partners both in-store and online with delicious fruit and great content. Consumer focused marketing programs like our “Share Your Perfect Pear” sweepstakes paired with proven category business intelligence is one of the many tools we offer to our retail partners to help them prepare for the changing demands of the modern marketplace.” Howard Nager, vice president of marketing Domex Superfresh Growers.

The “Share Your Perfect Pear” sweepstakes will utilize the Superfresh Growers hashtag #EatPears and the company’s Twitter, Facebook, Instagram and Pinterest social properties to connect consumers to pear recipes, new usage ideas and messages about health, wellness and a diet rich in fruits and vegetables. The photo sharing sweepstakes will start on November 1, 2014 and end on December 31, 2014.

The promotion theme and artwork reinforces contemporary pear consumption trends and supports peak pear availability during the holiday months.