Frieda's offers specialty fruits for Jewish New Year

It is a tradition for Rosh Hashanah, a celebration of the Jewish New Year, to try a new fruit to celebrate the “new year.” Frieda’s Specialty Produce encourages retailers and foodservice to take advantage of the holiday by stocking up on specialty fruits for a destination display or special holiday menu.

Rosh Hashanah begins at sundown on September 24 and ends on the evening of September 26. In addition to new fruits, the traditional Medjool Dates, Raisins on the Vine, Pomegranates, and Pomegranate Arils are also in demand.

“We are ecstatic to hear that during Rosh Hashanah our clients who serve the Jewish communities see a definite uptick in their produce sales, especially in fruits,” said Karen Caplan, President and CEO of Frieda’s. “Early fall is a great time for tropical fruits, and we have a great supply of Baby Kiwifruit, Rambutan, Asian Pear, Dragon Fruit, Red Cactus Pear, Carob Pod, and Jackfruit.”

Caplan also recommends cross-merchandising Organic Heirloom Apples with honey in your produce department, as it is a tradition to dip apples in honey for a sweet new year.

For more information:
Oakley Boren
Frieda's Inc
Tel: +1 714-733-7660
Email: oakley.boren@friedas.com
Friedas.com