“Your Awesome Apple Recipe Sweepstakes”
Domex Superfresh Growers® launch of a new social media promotion
Domex Superfresh Growers will offer a suite of in-store and online partnership opportunities including ready-to-post social content, pre-designed POS materials and co-sponsored #EatApples Twitter parties.
“Domex Superfresh Growers is focused on creating more meaningful consumer connections and building a more powerful social partnership with our retail partners both in-store and online with delicious fruit and great content. Consumer focused marketing programs like our “Your Awesome Apple Recipe Sweepstakes” paired with proven category business intelligence is one of the many tools we offer to our retail partners to help them prepare for the changing demands of the modern marketplace. ” Howard Nager, vice president of marketing Domex Superfresh Growers.
“Your Awesome Apple Recipe Sweepstakes” utilizes the Superfresh hashtag #EatApples and the company’s Twitter, Facebook, Instagram and Pinterest social properties to connect consumers to apple recipes, new usage ideas and messages about health, wellness and a diet rich in fruits and vegetables. The photo sharing sweepstakes will start on September 15, 2014 and end on October 31, 2014.
To enter, consumers are asked to upload an original photo to Twitter, Facebook, Instagram or Pinterest showing off their favourite apple recipe or usage idea. The image caption should include the hashtag #EatApples and the company should be tagged @Superfreshgrowers.
Through a random drawing held in mid November, three winners will be announced. One Grand Prize winner will receive $1,000, one First Prize winner will receive $500 and one Second Prize winner shall receive $250.
Retailers who would like to find out more about “Your Awesome Apple Recipe Sweepstakes” and other potential partnership opportunities should contact Howard Nager, Vice President of Marketing at hnager@superfreshgrowers.com.
The promotion landing page can be found at http://superfreshgrowers.com/awesomeapplerecipe.
Domex Superfresh Growers®, one of the Kershaw Companies, is a leading grower and shipper of both conventional and organically grown apples, pears, cherries and apricots from the Pacific Northwest. The Kershaw Companies have grown into a vertically integrated organization to include farming, warehousing, sales, marketing and logistic services.