Del Monte hosting 3rd annual “Go Bananas! Halloween Costume Giveaway”

Del Monte Fresh Produce N.A., Inc. (Del Monte) is hosting its third annual “Go Bananas! Halloween Costume Giveaway” in an effort to encourage healthy eating and living during the Halloween holiday and to promote Del Monte® premium bananas as alternatives to traditional Halloween treats. The sweepstakes will give consumers the chance to win a Del Monte branded banana costume to wear for their Halloween festivities.

The Go Bananas! promotion will randomly award a banana costume to 1,000 Del Monte social media fans who enter online at www.freshhalloween.com. In addition, users who submit photos of past Halloween costumes and use the hashtag #IdRatherBeABanana, will gain an additional five entries.

“We have seen a tremendous amount of positive feedback from consumers and we are excited to bring the promotion back for another year,” said Dennis Christou, VP Marketing NA. “Consumers love dressing up as bananas and it is a great opportunity to reward our loyal fans while at the same time promoting healthy Halloween treats. We haven’t seen anyone turn down a Del Monte banana costume yet, or the chance to pose in one! They’d all “rather be a Del Monte banana”.

The promotion will be supported throughout the U.S. and Canada with secondary banana stickers, point of sale material to liven up banana displays for Halloween, and through Del Monte’s social media platforms. The three week promotion will begin on September 15th, 2014 and end on October 5th, 2014 in order to guarantee delivery in time for Halloween.

For more information about Del Monte’s Go Bananas giveaway, please contact your local Del Monte Fresh Produce representative or visit us at www.freshhalloween.com.

For more information:
Jaife Rainelli
Del Monte Fresh Produce
Tel: +1 305.520.8642
Fax: +1 305.520.8077
Email: JCalil@FreshDelmonte.com
www.freshdelmonte.com