"Currently the market price is around 15% higher than average, but will probably still go up. Although cheaper ones can be found, you'll get the best bananas in the Netherlands from us," Marcel laughs. "A month ago, the market price was also higher than average. The price went up then, also because consumption is increasing now. I don't expect the price to go down again any time soon. Demand is consistent, but that also depends on the weather. With warm weather, people consume more tropical fruit and fewer bananas. All in all, banana consumption is quite high in the Netherlands."
Van der Lem has 28 ripening cells with a capacity of 33,000 boxes.
The well-known 99 cents Jumbo asks for its bananas, hasn't been imitated much by other retailers, says Marcel. "Personally, I don't think it's wise for retail to structurally drop prices, but they have every right to do so. Although with the low prices for traditional bananas, it becomes ever harder for the organic bananas, because the price difference gets too big. The Dutch consumer is apparently susceptible to the low prices for traditional bananas."
For more information:
Marcel van der Lem
Van der Lem B.V.
Molenwerf 26
1911 DB Uitgeest
Tel: +31(0)251 - 362 345
marcel@vdlem.nl
www.vdlem.nl