Pineapple market looks up after a difficult August

After a mediocre month in August the pineapple market has picked up again. "At this moment sales are moving along, especially with the bigger sizes. Prices vary for the different sizes from 6.50 to 9 Euro," says Mario de Goede van Cool Fresh International. Due to rain there were some problems with the quality of the pineapples in August, but now the pineapples are in perfect condition to be sold. "Right now supply is still limited, but in the coming weeks more will come this way. I trust that the market will develop well."

In 2013 Cool Fresh started a project to lower the costs of the crown-less pineapples and increase their worth. By removing the crowns of the pineapples Cool Fresh had calculated that two more pineapples could fit into each box. That is 160 extra pineapples per pallet and 3,200 extra pineapples per container. "This could have a huge impact on the returns of growers, and also on the environment and food safety. By removing the crowns we eliminate a notorious breeding ground for mould in the pineapples," explains Mario.

Cool Fresh introduced the new crown-less pineapples under the motto 'Let's go topless'. "Demand is steadily climbing. More and more customers are becoming interested and a few retailers are picking it up as well," follows Mario. "We improved the presentation with a new, unique label so that we could present a real consumers product. For a specific part of the market we see a good future for crown-less pineapples.

For more information:
Mario de Goede
Coolfresh
mario@coolfresh.nl
Direct office: + 31 88 3 777 138
Mobile: +31 623 931 499