"Momentous summer for English cherries"

The English cherry season came an early close after a very positive season, says Jon Clark, Director at Total Cherry. They are now importing from the North-west US, Clark says this will also come to an early end due to wet weather bringing an early finish to exports, he is expecting supply to end early to mid September, a couple of weeks earlier than normal.

This has been a momentous summer for English cherries, according to Clark, "Volumes were up on last year, although not by as much as had been predicted by some. The only slight down point for the growers was the timing, it was early so it overlapped with the Spanish Picota cherry which retails at just £1 a pack, creating a different competition on the shelf to what they have experienced before."

"Normally the English crop is peaking at the end of July just as the Picota is coming to an end, but this year they were side by side on the shelves. Despite this though the English cherries still sold at good prices and there was phenomenal growth in demand for both English and imported cherries."

For more information:

Jon Clark
Total Cherry
Tel: 0044 1775 717180
Email: jon.clark@totalcherry.co.uk
www.totalcherry.co.uk