Sun World and Farm Star Living join forces to promote farm-fresh foods
“We are thrilled to have Sun World onboard as Farm Star Living’s exclusive grape sponsor. You truly can taste the difference in their grape varieties and we’re excited to help educate consumers about that difference,” Farm Star Living Founder Mary Blackmon said.
To celebrate their partnership, Farm Star Living and Sun World are running the “Make it a Sun World Summer!” Sweepstakes where five lucky winners will enjoy a three-month supply of Sun World grapes and one grand prize winner will be awarded a Villy’s Custom Beach Cruiser. The sweepstakes can be entered daily now through August 31, 2014 at http://www.farmstarliving.com/sweepstakes and will be promoted through both company’s websites and social media channels.
“The sweepstakes and our partnership with Farm Star Living are part of our broader efforts to engage with consumers digitally in order to promote grapes as a sweet, yet healthy snack option, to educate consumers on other exciting and delicious ways they can incorporate grapes into their meals, and ultimately elevate awareness and affinity for Sun World and our grape varietal brands,” Senior Vice President of Sales & Marketing Gordon Robertson said.
“Farm Star Living’s focus on fresh healthy foods from the farm makes it a natural fit for our brand, and with the its rapid audience growth since launching, we believe the site and Mary Blackmon are fast becoming influential amongst consumers.”