Frieda’s has the cure for ‘Hatch (Chile) Fever’
“We have worked with many of our retail partners on their Hatch Chile roasting events in the past few years, and shoppers just love them,” said Karen Caplan, president and CEO of Frieda’s Inc. “In addition to the ‘Chile Heads’ who bust the door for them every year, new fans are showing up and curious foodies are stopping by.”
Exclusively grown in the Mesilla Valley near Hatch, New Mexico, these green chiles are well loved by chile pepper aficionados for their robust flavor and the zesty fragrance released when they are roasted over an open flame.
Frieda’s will offer four heat levels of Hatch Chiles—mild, medium, hot, and extra hot—in 25-pound cases.
To inquire about Frieda’s Hatch Chile Program, please call (714) 826-6100 today.