Best New Packaging & Best New Vegetable Product category
Village Farms finalist in United Fresh New Product Awards Competition
Village Farms is a finalist in the Best New Packaging category for their Lip Smackn’ Grape tomato Rinse & Serve Reusable bowl submission. The bowl features a proprietary easy three step; fill, rinse, and serve function. The bowl available in a 500 gram size is an exceptional addition to the value added category. Lip Smackn’ Grape tomato Rinse & Serve Reusable bowl is now available exclusively from Village Farms just in time for outdoor eating activities, and makes a year-round quick & easy meal choice staple.
According to Doug Kling, SVP & CMO for Village Farms, “Our rinse and serve bowl is a store-to-table meal solution offering an excellent alternative for any family or group eating occasion. “ The bowl is a proprietary design for Village Farms that features venting only in the lid making the bowl ideal for not only serving but further allows the environmentally responsible option of future reuse of the container. Kling goes on to say, “We worked extensively with our retail partners over the past year in testing this new to market concept and are pleased with the response we have received thus far. By all indications this bowl is a distinctive and necessary addition to the category.”
The second item Village Farms has become a product finalist for is in the Best New Vegetable Product category. Village Farms has been recognized for its Rebellion tomato medley pack submission at United Fresh. Rebellion is a distinctively and attractively packed clamshell with five to six different varieties, each with their own unique shape, colour, size, and flavour characteristics. Colours range from yellow, orange, red, and brown, and all are very appealingly packed in a 1lb clamshell size. Rebellion is a revolution in flavour with no two packs ever being exactly alike.
Debi Street, Director of Product Development & Innovation for the company had this to say about the Rebellion, “Savvy consumers in today’s market place seek not only the most flavourful varieties but those that also deliver on exceptional plate appeal. Products must be high quality for sure, meaning they have to look good, and above all they must taste good, with real distinguishable flavour characteristics. Rebellion meets the mark on all accounts making it a necessary choice for retailers in the evolving tomato category driven by changing consumer preferences.”
Village Farms will be at the United Fresh show in Chicago in suite 1069 where both the Lip Smackn’ Grape Rinse & Serve Reusable bowl and the Rebellion tomato Medley pack will be featured on display along with the rest of the company’s distinctive product line. Village Farms New Product Award finalists will also be displayed at the United Fresh Membership Booth. The winner in each category will be determined by total votes received as of 2:00 p.m. on Thursday, June 12. United Fresh will announce winners at the Membership Booth on Thursday, June 12. United Fresh 2014 attendees are encouraged to stop by the United Fresh Membership Booth and vote for their favourite new products on display.
Village Farms will showcase its clear label packaging concepts and grab-and-go bags again at the show this year. Interestingly, many companies have since followed suit after Village Farms was first to market with the clear label concept first introduced at PMA 2011 in Atlanta when they launched the rebranding of their full line of products. Goes without saying imitation is the highest form of flattery!
For more information:
Helen L. Aquino
Village Farms
Tel: +1 732.676.3003
Email: haquino@villagefarms.com
www.villagefarms.com