Most Turkish exporters are specialised in citrus, but Eren Tarim wished to offer a wider range of fruit and vegetables. Deputy export manager Aysel Oguz said: "We believe it is important for a business to remain active throughout the year. Besides citrus, we also sell figs, stonefruit, melons, pomegranates, pears and various vegetables. At the moment we are in the middle of the stonefruit season, which is very important for our company. We supply cherries, apricots and peaches. "The flowering went well, even though a part of the production was affected by frosts and rain. But fortunately Turkey is a big country with many production areas, so we'll reach our normal volumes." The products are marketed under its own brand, EREN.
Aysel Oguz during Medfel 2014
Always open to new markets
Eren Tarim exports to various countries in Europe, particularly Eastern Europe, and also sees great potential in Asia. "The mindset in Asian countries is very different than in Europe, but it is a great challenge to discover them and supply them. Currently, many stonefruit shipments are made to these countries by air. We are always open to new markets." This year, Eren Tarim introduced a new marketing campaign with the motto 'Will to Live'. The new slogan is part of the campaign which marks the 20-year anniversary of the company. "We find it very important to regularly come up with new themes and to promote them in our markets. The presentation of our company and our products is very important to us."
Aysel is satisfied with the fair Medfel, in which the company took part from 13 to 15 May. "At this fair it is very easy to see who is coming to your stand and to arrange B2B meetings. It is very effective, and without wasting any precious time. Additionally, it is nice that the fair is so compact. It is an event that either not many people know about, or they are not interested in."
For more information:
Aysel Oguz
Eren Tarim
SARIIBRAHIMLI MAH.
KIZILYAKA MEVKII NO3/A AKDENIZ
Mersin - Turkey
T: +90 - 324 454 14 87-88
F: +90 - 324 454 14 89
aysel@erentarim.com
www.erentarim.com