C.H. Robinson offers new approach with Robinson Fresh®
By combining a global network of growers spanning across 36 countries with a broad portfolio of product offerings that includes exclusive licensed, proprietary, and private label brands, Robinson Fresh® continues to meet the demands of the fresh product market that is growing in terms of size and complexity.
Robinson Fresh® is the exclusive marketer of respected consumer brands such as Mott's®, Welch's®, Tropicana®, Green Giant® Fresh, and Glory Foods®. In addition, Robinson Fresh® offers Melon Up!®, Rosemont Farms®, Happy Chameleon®, and Tomorrow’s® Organics proprietary brands to ensure quality, increase efficiency, and offer variety to give retail consumers the fresh options they demand.
“Robinson Fresh will connect our customer’s needs and desires with the collective expertise of an organization that, for over a century, has developed unique products by utilizing talent, processes, and technologies that can improve business outcomes in unexpected ways,” said Jim Lemke, senior vice president at C.H. Robinson. “The service, value, quality, and innovation customers have come to expect from all our businesses will continue to grow through Robinson Fresh.”
To complement the new branding, Robinson Fresh® launched a new website, which contains downloadable content consisting of consumer trends, category insights, and market data. As well, Robinson Fresh will support a LinkedIn page and Twitter feed to promote company messages, news, and videos in order to provide followers with updated relevant content.
For more information please visit www.robinsonfresh.com.