Prices for kale from California are slightly down this year compared to the previous year, and production of the popular vegetable is up from last year.“Demand for kale is fair and about the same as many vegetable items,” said Russ Widerburg, sales manager for Boskovich Farms. He noted that prices are hovering near $7.75 per 24-count, which is about $1.50 less than average prices for the previous year. Volume has been steady, with a 10 percent increase in overall production from the previous year. As for the steady demand that the product enjoys, Widerburg credits growing exposure on cooking shows as well as the positive health benefits of the vegetable.
“Kale seemed to gain popularity again about three years ago with exposure on cooking shows and the Food Network for being such a healthy alternative,” said Correa. “This was because of the interpretation of kale being a super food full of vitamins and minerals for the health-conscious individual.”
For more information:
Lindsay Martinez
Boskovich Farms
+1 805 487 2299