The Polish manufacturer and exporter Activ is a family business based about 60 km from Warsaw, in the Mazovia region. It was founded in 1996 and it supplies a variety of fruits and vegetables, especially apples, for the domestic market and overseas. The products are exported to almost all European countries and to other continents.
Fruit juices: Royal Apple
The company owns a refrigerated storage station, a sorting line, packaging machines for different types and sizes of cardboard. In addition to fresh fruits and vegetables, Activ also offers fruit juices made from apples and other fruits. Sylwia Maksym explains that this started in 2011. "Initially we were only focused on the production of apples, but then we noticed that there was a market for juices. That is why we introduced Royal Apple, of which fourteen flavours are already available in either bottles and hermetic package of Bag-in-Box type. Our goal is to provide the highest quality juice NFC (not from concentrate)."
The main customers of Royal Apple are supermarkets, schools, restaurants, hotels and other catering establishments. "We were one of the first to introduce juices," says Sylwia enthusiastically, "and our success is also seen in the fact that many others have followed. Competition is growing every year, although we differentiate ourselves with a wide range of products. Innovation is very important and therefore we continue to develop new flavours and packaging formats adapted to its customer's needs."
Sylwia Maksym during Worldfood Warsaw
Focus on health
"Our juice is 100% natural and thanks to gentle pasteurisation, has a 360 day shelf life. Thanks to hermetic package of Bag-in-Box type, the Royal Apple juices maintain freshness up to 30 days after opening. Polish consumers, as well as in the rest of Europe, are increasingly concerned about health issues, which is positive for our products. Additionally, Royal Apple fits perfectly in a Slow Food diet." She points out that the government also assists in the promotion of healthier lifestyles. "Five years ago, you could only see soda cans in Polish school canteens; now they are looking for healthier alternatives. The launch of Royal Apple was difficult, but sales have hugely increased over the years. In Poland, we are already quite well known as Royal Apple, now we want to reach even more countries with our healthy and tasty juices.
For more information:
Sylwia Maksym
Activ Sp. z o.o.
ul. Kozietulskiego 17
05-622 Belsk Duży, Poland