While the size of this season's Ontario apple crop has meant prices have been lower than they were last season, pricing has held steady, and the market has been stronger than it was in 2011.“The market has been fairly good,” said Tom O'Neill, general manager of Norfolk Fruit Growers and co-chair of the Apple Marketers' Association of Ontario. “It's been receptive after a year with very little product.” Volume of fruit for the previous season was significantly diminished due to inclement weather. So, while prices were high because of a lack of fruit, growers had little fruit to sell. With a return to more normal production this season, prices have been lower than they were last season, but not especially so.
“Pricing this season is sitting above 2011 levels,” said O'Neill. “So the crop will market well.”
for more information:
Tom O'Neill
Norfolk Fruit Growers
+1 519 426 0640